ProMotion

Elemental had a blast creating this animated show opening for Planet Echo, a kids’ TV series that will air in January 2011 on APTN and Knowledge Network. Planet Echo is fast-paced, green-themed show aimed at tweens, so our challenge was to create an impact in the short opening that reflects the show’s brand and energy.

Planet Echo is also home to a number of short segments, all living under the Planet Echo umbrella, and we were given the task of creating short segment openings for each. The segments all have different themes and tones, so we essentially created six different brands, with a few shared design elements.

We also took this approach to the Planet Echo website, which we’re also developing; each segment will have its own branded microsite with a shared back end and feature set. The TV series and the website will launch in the new year.

Big thanks to Dennis Tam and Systematic Design for developing the 3D landscapes.